Gold Line Collective

Starting a business with no big following?

The Credibility Shortcut

Starting a business with no big following?
Mustapha Sani

In a high-distrust environment, use David Maister’s Trust Equation. To win with zero connections, drop your self-interest. Solve problems for free in public forums. When your advice consistently works, the market grants you an authority that "connections" can't buy.

Conclusion: Value is the only door-opener that doesn't require an invite.

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Mustapha Sani

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